Effective LinkedIn Lead Generation for Your Next Speaking Gig Ep21 with Tyron Giuliani

 
 
00:00 / 00:38:18
 
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Tyron is the founder of Selling Made Social: Coaching entrepreneurs on how to turn LinkedIn™ into a non-stop, lead generating Sales Funnel.

As an Official Member of the Forbes Coaches Council, Tyron coaches business owners and entrepreneurs to generate NON-STOP business leads via LinkedIn, so that they increase revenues, never suffer the feast /famine client cycle or the high level of rejection traditional methods result in.

Get in touch with Tyron Giuliani and more:

Victor Ahipene: Speaking nation, what’s happening at Victor Penny here again with another awesome episode of the public speaking secrets podcast. Well, I shouldn’t say it’s awesome yet because you haven’t heard anything, but I know this is going to be a huge value if you’re a business owner, if you’re looking to build your brand and in particular if you’re looking to connect with the right people and build relationships to build up your speaking opportunities or your business opportunities to speak in front of different businesses have because we have got Tyron Giuliani or tie the LinkedIn guy and he is an absolute master, uh, who’s been in the trenches, gone through the wars, he is based in Japan. He said 14 years building businesses throughout LinkedIn now, and he why he, what he does is helps people like you and I to not be that spammy or annoying person on LinkedIn and instead build meaningful relationships and generate business off the back end of it. So without, uh, without any, any more of that Oh Wow. Welcome Tyron to the show up, man.

 

Tyron Giuliani: Hey Victor. Good. Excellent. Nice intro. It’s so true. You don’t want to be the guy on LinkedIn.

 

Victor Ahipene: I know. I, I, I find it still amazing. It’s such a huge platform. LinkedIn and so many people still don’t understand it at all. They don’t. They don’t. Yeah. They understand Facebook because they see it. They took a degree. They understand what the ads are on Facebook and Instagram and things like that because it’s such a commonality, but so many people, obligatory early, set up a LinkedIn profile and they just have it there and it’s sit and forget and they just go, oh, well I took that one off the list, so could you first off, tell us what you believe LinkedIn is this useful and use, and then we’ll kind of delve into a couple of things from there.

 

Tyron Giuliani: LinkedIn we’re set up with that idea that it was going to be this job platform where you could look for a job and you can put your credentials out there and people will find you and offer you a job. And it was meant to be this massive game changer of, of the recruiting world and things like that. It did change it in the fact that it made, made it easier for, for recruiters to actually my money because it put everyone in one spot. Um, but what I quickly realized when I first saw an eye sore in April 2004 and joined straight away as soon as I started. So I was in the first lesson in a half a million users. And what I quickly realized was that everyone was using it that way, which is great.

 

Everyone was using it as a resume. And what does everyone do with the regime? And they put all their information. They put all this detail where they went to uni, you know, what hobbies, where they link to their twitter websites, where they work. They put so much information there. And for someone that wants to do, use it as a sales tool, I quickly realized there’s so much there that I can use to form, you know, use different principles of influence to get people to speak to me and to get people to pay attention and you know, unity being a big one of course in the people like to form little groups and people would like to.

 

There has to be some kind of connection that is made and that helps you know, a dialogue with people. And I realized, man, there’s so much information about these people, um, it’s, it’s just this plethora of detail and data and why aren’t we using it to actually go out and reach out to people and tap on the shoulder on LinkedIn was set up in a way where they’re a bit bipolar in the sense that says you can earn it. You’re only meant to connect with people that you know, that’s the policy. Then they have these little quirks inside the platform where sometimes you turned on and we’ll say, hey, we’ve checked your contact list. There’s 1,400 people you can send an invite to. Well, I don’t know them, they just don’t my contact list somehow through the years, so that’s always, you know, mismatch of, of what they say, the platform and the rules and, and how people use and how they encourage you to use it as well.

 

So I thought, well, stuff that I’m not going to follow the rules of LinkedIn. Who made these rules? Why do I have to have a resume on LinkedIn? Because what’s a resume for originates for getting a job? I want to use it to get clients. So if I put a resume on LinkedIn and then try to go get clients, you know, about 10 percent of people’s resume talks about the now 90 percent is about what you’ve done in the past and it’s all about you. I this idea that no one cares when I’m coaching a client, then they care about that. They want to know what do you do. How do you do it for me? What, what are you. So for me, what are the poems? Do you understand me as a, as a business owner, do you understand that bleeding neck problem that I have?

 

And what I quickly realized was I’m going to use LinkedIn as a hosting site, they are just going to be the host of my website and I’m going to construct as close as possible and this is what I coached to my clients to put basically a website up on LinkedIn instead, where we use the experience sections differently. We use them as, as like the pages of your website, like the services if you’re offering three or four services, why not use those experience sections to talk about those services and have the profile 90 percent about the now and about them. So, you know, I was like, this is crazy. I’m not going to use it as a resume. It’s like, you know, bring a knife to a gunfight. It’s the wrong tool. And the great thing is 99 percent of people are still it, like a ratio May. So when I go out to reach out to people, I’ve got so much data I can look at and I can approach them with meaningful, meaningful conversation and ops and, and we’ll, we’ll talk about that next. I’m sure about the messaging and connection because people stuffed that up on LinkedIn all the time. So for me, I think it is, it’s the ultimate B2B platform. Um, if you are selling a Beta b service or product to other businesses, then that’s how you should be using it. Especially if you’re an entrepreneur as not as a job seeking to, unless you work for someone and you’re looking for a job, but if you’re not looking for a job, don’t ever originally on there.

 

Victor Ahipene: Yeah, exactly. And that’s what I think. I mean that’s an awesome point. I know when I, in the past when I’ve changed mine up, but yeah, it was kind of like leading with what value you offer people rather than I’m a public speaking trainer. It’s like, yeah, I help you share your message to a larger audience and have a bigger impact. Say you why I have no idea what mine says right now, but edit and say something like that. Leading with the value proposition that the person reading it is going to get rather than the stroke. My Ego, this is what I do, is in that side and I think, yeah, yeah, the first time I’ve heard that analogy of looking at what your website is because I mean, even though people still get that wrong massively and they stopped, it sounds, but the good, like you said, the good websites that are leading with the value proposition and the promise that they’re going to give and then they have these experiences in testimonials and things like that where, um, and those are the sites that you’re going to stay on that kind of take you on a journey and that experience.

 

So when, when it comes to, I guess the biggest mistakes from, I mean you’ve covered some already when it comes to sitting at somebody’s profile and then once you’ve got your profile set up, that kind of outreach and connection. Um, yeah, I know a lot of people will try and propose on the first date. Um, so what, what, um, what are the kinds of things that you tend to see? There’s the biggest mistakes that a lot of the listeners are probably making,

 

Tyron Giuliani: Right? So it really starts with an understanding of who your ideal client avatar reader, who’s the person that you’re going after, because LinkedIn is not going to be great for all of them. Like LinkedIn is a channel is going to be possibly, you know, great for certain avatars that you, that you want to go after and not great for others. So the first thing is you’ve got to understand on your people there and are they active and therefore, um, that’s who you’re going to frame your profile for. So maybe you have four different types of business services, but three of them are grateful. LinkedIn one just isn’t. Maybe you know, you work the doctor, the dentist mark, and maybe you’re speaking for the dentist. Well there’s 84,000 dentists on LinkedIn in the USA, but only about 680 have posted anything on LinkedIn in the last month to go in there and hammer.

 

I looking for dentists that are actually there. 99.7, three percent of the people you contact, they’re not even, they’re using it. So first of all, people chase the wrong people all the time. On LinkedIn and they wonder why, oh, LinkedIn socks, no one gets back to me because you’ve sent 100 messages or connection request and 99.7 percent of them. They’re not going to come on during that month and post anything in participate. So first of all, you’ve got to make sure that your target audiences there and then the active, that’s the first thing, and there’s tools inside that allow you to do that automatically and filter and spotlight for that. So that’s the first thing.

 

Get your avatar locked down and make sure they’re actually there and playing and doing it because they’re the most conducive to doing business online. You know, it’s not just that they have an account, but they go in, they use it like post things. Everything about that LinkedIn user makes them the most conducive person we’re doing business. They get you as close to a revenue event as fast as possible. Now it’s not to say that those dead end dormant accounts, you know, people aren’t coming on and looking, they just, they’re just not doing anything. They may be, but the predictability just goes out the window when you start chasing non active people, but in this case, 99.3.

 

Victor Ahipene: Yeah. If you’re. If you’re trying to spending time reaching out to people, what’s your chances of the person who’s got an up to date LinkedIn profile being active on it and you’ve been able to have a conversation versus the person who’s got a gray scale picture of themselves in a nine? Yeah, like you say, they might be on it, but they also might go on at once a month and that conversation drags out new. Both forget who are and that’s horrible. So that’s. That’s the first thing.

 

Tyron Giuliani: The second thing you have the to have your profile. Then speak to those particular advertise. Don’t try to be everything to everyone. Just be something really cool to a small group of people, right? So it really, really talks to that to your particular ideal client Avatar and then that’s going to help you on your outreach. And this is where people stuff up all the time and I see so much rubbish on linked in is the connection and messaging strategies that people employ are horrid, you know, um.

 

If you have your ideal client avatar locked down, you have your profile lockdown, then you should only go and speak to those people that your profile speaks to. Right? It will increase the conversions massively. But the thing is, what I see on LinkedIn, there’s, there’s three types of messages that I see that are just horrible and I just used over and over again. And just avoid these. Avoid these. It’s like the first one is that, hey, let’s connect from mutual benefit. Wow. There’s no mutual benefit. There’s nothing because then you’ll never get back to me after you connect anyway. Or you just, I know what’s coming next. The next one is like, it’s in between the first and third type of message. It’s this, hey, you know, I’m, I’m a LinkedIn sales guy and I help people get leads of LinkedIn. You know, here’s my bio. Call me or email me if you want to talk.

 

It’s so vanilla. I like vanilla, but that’s it. So there’s nothing there. And the third one is what I call the value vomit and, and this is because people have. Marketers have done this great job of telling everyone you’ve got to give all this value upfront value, value, value, value to carry, and people have lost the plot because what you’re getting in LinkedIn is these messages that says, hi, I’m tired. The LinkedIn guy, um, I’ve been using LinkedIn for 15 years and I’ve made with my firm and may have done over $22,000,000 in fees. He’s a video to download about the 10 biggest mistakes. Here’s a pdf download and he’s a schedule or book of 15 minute call with me. We’ll find out what’s working and what’s not like. They said, well, I value I value unless I ask for it, unless I know you have that particular problem.

 

And the only way you’re going to know that is if you’re asked me right? And you can make certain assumptions. But as your first and the way to really think about it, this is why people stuff up on LinkedIn all the time is because they are not using real life communication skills. For some reason they, they just go berserk on LinkedIn and then they wonder why aren’t people responding? Why are people just saying thanks and it goes nowhere. And, and I like to liken it like this. Imagine you’re at a networking event, okay, you’re walking this a networking event. Everyone’s in suits. If you’re in Japan, everyone’s in black suits, white shirts, they walk into this networking event, everyone’s in suits or whatever. And there’s this one guy with this neon pink suit on and a Neon pink top pat and your walk up to him.

 

What would you say to that guy? Wouldn’t be the first thing you say Rick Demo. Would you say, Jason, how did you get that? Or what made you wear that today? Now that’s an obvious way that you would communicate in real life. Now you’ve got to see profiles. I like that pink suit. They have all the information there. Why would I walk up to that pink suit? Guys? Nice to meet you. I’m a LinkedIn trainer. Here’s a pdf. Here’s a brochure about my company. No, I’ve ignored this pink neon suit and the same thing on LinkedIn. You’re ignoring their website, their twitter feed, status updates, their articles, their profile, and their university, everything about them. You’ve just ignored. So, and you’ve got to think how do we communicate when we meet someone? It’s are the observation question statement. Its brief sentences, statement back and forth, answers, and then they get longer as you know the questions and the answers get longer.

 

As you communicate a little bit further with that person and you build that rapport, people just avoid that on LinkedIn for some reason I said there’s no magic pill. Um, and, and um, magic bullet to this, you already know how to communicate well, you’ve got to do is think about, okay, really break that structure down how you meet someone for the first time and bring it into LinkedIn and get a little bit savvy with it. But that’s how you should be thinking about your communication with people. And if you wouldn’t do it to someone in real life, just don’t do it in LinkedIn.

 

Victor Ahipene: Yeah, it’s funny. It’s funny you say the networking event. I was at one a couple years ago. I still remember it. This dude, it must’ve got a text message or a phone call. I can’t remember any head to get up and leave the Sevino. Some multi-speaker vain and I hadn’t talked to him. He was sitting next to me and it was quite early on. He stood up any side trying to pick it up, his bag and stuff, grabbed out as cat out of his pocket and just gave it to me and walked off. I was like, right was I think thanks. Thanks. I don’t know you. I don’t like you. I don’t trust you at the moment. You’ve just given me a cat. You should’ve saved. You should’ve saved your three scenes and kicked it in your pocket.

 

Tyron Giuliani: That’s what they’re doing. And that’s what 99% of people are doing on LinkedIn. The walking out the room and check on you the card.

 

Victor Ahipene: And it’s funny because, I mean, I think there’s some really awesome listens. It’s like what you’re giving is ideal for LinkedIn. But I like when you’re saying it, I’m just cracking up thinking about Facebook groups. Someone asks a question and then tell them goes, feel free to pm me in that looking for a service like the person is not going to go in. They’ve got 10 people that are going to miss this so they’re not going to pay him in you. You have you seen the LinkedIn message, feel free to get back to me if you’ve got nothing else on your plate because no one asks in, this world is busy. We’ve, it’s a crafting something that’s in a conversation. So, you know, people are inherently lazy.

 

They’re not gonna take initiative by themselves when there’s no, like you say, value proposition to make that it’s going to make their life better by messaging you and the heaven when they haven’t met you.

 

Tyron Giuliani: And uh, it has to go through a syntax, right? Like it goes through rapport building to their problems. And you can do that in a non spammy, salesy way by asking smart questions that you know, uncover a common problem that your advertiser has in the market. Like you just know they have, you know, it just like if they, if I’m a startup owner, maybe they’re in year two, you know, that they’re trying to hire people and retain people at the moment. The sales, that energy of that first year is kind of gone out of the mail now. Realities kick, kicking in, you know, if I was a career management coach or a sales coach or whatever, you know, they’re going to have those kinds of issues. And same thing with the, with the speakers and things like that. Like going out to event planners and seminar plan is an old anything related to the industry.

 

You’ve got to think what are the top three killer problems that they always suffer from? Like anytime you’re spoken to an event planner, what’s the same thing about their speakers that they complain about over and over and over again? Well, I, you know, it’s, that’s in the uncover part. You know, you get the rapport, you’re uncovering, you ask them a problem that you know that you have a solution for, and then, and then you’re making assumptions like, Oh, you must, uh, in a lot of my clients, just like, dude, they had this issue last year, but we’ve been working on that and solve that. Or you work in 2019, is that your year to crack that? This is after you’ve got that rapport by the way. And then it’s like, oh yeah, actually we’re trying to fix that. Yeah, I had a pretty good chance that we’re going to say yes.

 

They say no, we sold that last year as well. Then you can go to your second biggest problem that, you know, the third one I rarely get to normally after the second one that like, yeah, that’s where we’re suffering with them. Like, man, that was really, you know, it’s a tough one to fix, but we cracked on, on a whole heap of our clients last year. Like, tell me about that moment. Now let’s get on the phone call. Let’s do that. Yeah, cool. You know, but it’s gone through rapport, uncovering the problem through great questioning and don’t try to sell inside LinkedIn, take him off. That’s when you take them off and get into a proper discussion. But you can, you can also size them up before you take them off. After you’ve uncovered that problem you can be asking, so what are you doing to fix that?

 

If it’s something where, yeah, we have that problem with like, okay, what’s been happening? Have you been putting any money into that? And then size them up as a fit. Like they might say, yeah, we just hired a guy yesterday, like, oh awesome, well enjoy that rather than getting a phone call and then discovering that later. But you really can do the pool, the uncover the problem in the sense of having them self-identify that they have that problem and then you can size them up as a potential fit for you in the sense of are they suitable for you? Would they, have they done anything to solve that or attempted to solve it? And you know, that negates your, your attempt, um, then you can choose to, you know, get them off into a call and you should act that quick if you’re not, if you’re not connecting with them within about 24 hours of that call, of that message, after 24 hours, 40 hours, the, the, the, the no show rate will massively increase as well.

 

And that’s the thing, a lot of people, um, the thing that really annoyed me when I talked about this a lot about taking people off LinkedIn, people misunderstood what I was saying and I had a lot of people recently, LinkedIn made a change where before, if someone was your first connection, you could download all the data off LinkedIn. So everyone who was your first connection, you could download them and you’d have their personal email and then people would make custom audiences and advertise to them on Facebook or they would put them into their MailChimp, OntraPort and drive messages to them. And they thought, well, that’s tiring strategy. That’s what he does when he’s talking about off taking them off LinkedIn. And I had all these people email me recently when LinkedIn made that change or how did that affect you then? Am I had zero effect?

 

Because that’s not what I’m mean. That’s what I’m talking about. Um, why would I do that? The funny thing is so many people in this really famous growth hacker was recently booted off LinkedIn being banned. He’s company was old, suspended. Um, they’ve got their accounts back by his being banned because that’s what they were doing, mass connections and mass downloading. Now it’s ridiculous because what people are forgetting is that when they are your connection in LinkedIn, if I send a message to them in LinkedIn, it is 100 percent delivered. It has 100 percent deliverable deliverability, unlike email, which can be high, but sometimes it’s not. And the second key thing, it’s near 100 percent open rates, right? If you’ve gone with the right Avatar, active Avatar, they drop a message who doesn’t look at their notification in LinkedIn, this is the first thing. Even the most boring user and user of LinkedIn would go into that message and they open it, right?

 

But that’s the only fun thing about LinkedIn. The rest is boring as dirt. So you’ve got a 100 percent delivery near 100 percent open rates. Why would you just strip LinkedIn? I’ve just found it ridiculous. Um, and that’s a big issue that I see a lot of people stuff up, is that they, they try to form these connections so that can strip it. Then they put that person in an auto responder email that opens up at 15 to 20 percent and you can do that in, you can use tools where, you know, if, if you play it safe and so stupid, um, you can actually send out messages to your first connections at, you know, a couple hundred dollars a day without getting pinged. And if you have a whole group of people that you are nurturing and you, you’ve built a relationship and you want to keep top of mind do it inside LinkedIn there because what are they gonna do?

 

They’re gonna go check your profile out. Like you see me, me that again. Oh right, I get it. But when they get skin, email and see like you know, admin or whoever that is, maybe I don’t remember. Right. And same thing for your speakers. People are going to use this person again, but you’ve got, you’ve got that platform sitting there, it’s going to be delivered, they’re going to open it, they can go look at your profile again, if you’ve structured in a way that’s better than 99 percent of other people, and we’re talking about stats before the before we went live, but that is true like looking, looking, looking at LinkedIn, it’s all regionalized so you can really stand out and the person’s like seeing a great message they’ve already engaged with you in the past, whether it worked out or not, that they had that problem and then you’re nurturing that every unit, every week or so, you’re giving them actual value based on the problem that you uncovered. Then it’s a whole different ballgame. Then you’re doing it right.

 

Victor Ahipene: With all of us. I know people’s heads are exploding now because they’re like, man, I’ve been doing it. Not at all. Or is terribly, terribly wrong. I mean, I say I say the LinkedIn timeline and you know, putting out content and whatnot and it’s obviously not as, you know, the majority of people I say. Yeah, it’s not a hugely refresh timeline that you, yeah, you’re very fresh and it’s, and it’s, you know, like Facebook or Instagram where you can just keep getting your dopamine head every, every five to 10 minutes when it comes to, particularly with a lot of speakers who are hopefully now getting more and more confident who are listening behind video. What is, you know, LinkedIn seems to have kind of doubled down recently on, on, um, on video. What’s your thoughts on put on your energy towards creating content that you’re posting organically versus, you know, all right, now I’m putting my efforts into, um, into, you know, the outreach campaigns, the follow-up, getting them off and, and nurturing that way.

 

Tyron Giuliani: You know, this is a good question because I have found for the majority of huge majority of my clients, you know, they’re not marketers, right? They just business owners and some might be speakers and create coaches. And content creation is a really tough one because unlinked deem it’s highly, it’s a highly unpredictable, um, activity to do. Like if I post a video on LinkedIn, I, I can kind of guess with any certainty how many conversations I’m going to get in from that post. It just, it just, yeah, maybe it’s great for some awareness and yes, I’ll get some inbound. But to be frank, I’ve rarely seen. Um, and this was across my from Accra, across my experience across my clients. Hundred clients over the past seven to 12 percent of revenues come from the inbound. Yeah, it has been from the strategic outreach it has been from identifying ideal client avatars, tapping them on the shoulder.

 

I’m being presented as that kind of Dr. Frame where you’re the expert in getting into a conversation that is non salesy but more about, you know, taking them through that kind of syntax of discovery. So I think the video stuff is great if you and your audience is speakers, so they should be pretty good at a decent video for sure. I’m like, I wouldn’t stop with just that. I would recycle, repurpose the video, I’ll send it to rev and get a transcript of it. Don. I would convert that into an article I’d converted into 15 status updates as well, and then, you know, use it as a short posts, um, and, and really get the most out of it on LinkedIn. I think where you can really benefit is going, I’m thinking about your strategy using those videos in the inbox, right? But getting smart with that as well because that can be a bit freaky when someone suddenly pops in your inbox with a message.

 

That wouldn’t be the first thing I do, but if, if I was a confident speaker, I’m like audience, that’s what I would be probably looking at in the nurturing sequences. Using more of that, I think you’ll get more bang for your buck in the sense of getting more conversations because at the end of the day, LinkedIn, the way the algorithm works, and this is from their engineering blog and they hadn’t updated it in a while, but basically all they do when you do a post, it is showing it to a small, small percentage of your first connections only. So if you’ve only got 400, 500 connections anyway, and you put your post up, it’s getting shown to like five people. If those all five love at like it comment, then they chuck it up to the second where they will give it to the end. This is their engineering blog.

 

You can find online. It goes. They then show it to more of your first connections and then based on that, it actually then gets sent to a human for review. Would you believe that they actually have human review? Really? I don’t know where these humans are sitting, but that’s in their blood. They’re saying that they have a review that gives it a kind of spam ranking. Um, and, and then it moves it onto the greatest second, third degree, and then usually these posts only last for about kind of 72 hours and then they kind of disappear now. That’s why you’ll see some posts on LinkedIn was done a year ago and there’s like three, no 30,000 likes. But that’s really, really rare outlier, right? So most posts on LinkedIn, they’re going to have a very short shelf life. They’re going to be seen by a very few amount of people.

 

Um, whereas I could send that to $500 of my first connections, who are my ideal client avatars and pretty much guarantee that $500 watch it like a duck on water. I find linkedIn’s like a duck on water. I find all my activity is, it’s the stuff that people can’t see on the. I mean, I, I even had one LinkedIn coach reach as well. I looked at some of your posts. I don’t post much for my LinkedIn coaching when I was running my business. I would cost more when I was dealing with advertisers and marketing people as, oh, you know, you don’t get much engagement site. I’m not going to know I’m going in the inbox in speaking to people directly every day and that’s how I’ve made my millions and millions of dollars off LinkedIn is by actually getting in there and not posting something up and I will come to me, come to me.

 

Victor Ahipene: That’s so ridiculous. When people have just ridiculous matrix, did they measure, oh, you’re not getting much engagement on your posts. Who Cares? You’ve. You’ve only got 4,000 people who like your Facebook page, who cares? I’m running ads and I’m building my mailing less than I’m having conversations and I’m getting people to a Webinar. It’s like, what do you do? You went and bought 100,000 people, you know, Mechanical Turk or whatever it may be, and you’ve gone down this, this correctly, this crappy, right?

 

Tyron Giuliani: I see, I hear it a lot. I see it a lot. One Guy said, ah, you know, you should see one percent of your connections to the dry get. Otherwise. That means that person has bought all these likes and like, how would you, it doesn’t mean that like where’d you come up with that number? Come and order my people. I didn’t care, why would I buy people? I mean, it’s ridiculous. The stupidity that I hear and it really shows to me that they’ve come onto the scene as a coach in the space or LinkedIn as an opportunity to like, oh, I’m going to get into LinkedIn rather than actually using it as a business owner, as a tool to build a business in a, to count with these weird metric sometimes just amazes me. And uh, uh, you know, I’ve just seen over and over again where the money is made on LinkedIn has been through consistent strategic outreach to ideal client avatars that are active. That is as simple as that. And this is why LinkedIn’s tough business. It is rather menu and it does require you to get in there and spend 40, 60 minutes a day. And if you have a workflow process and you keep yourself ordered and you’re doing the right things at the right time, then you can get into, into discussions, but to think one’s going to post something up there and people are going to come to me and it ain’t gonna happen.

 

Victor Ahipene: Yeah. Hundred percent agree. And I’m like, I don’t want to drown everyone with knowledge. I think that’s, there’s more than enough actionable things for people to take a step back on their LinkedIn and go, Hey, what is my profile look like? Is it, have I got a resume or a LinkedIn version of a website out there? What am I doing with my outreach? Am I trying to move in to this first date’s house? Or Am I trying to propose? Or I may actually just nice and chill and uh, having, having a drink and a meal and going from there. Because I think if you can cover those three things, you’re a hit, you’re so far ahead of the game when it comes to the majority of people on LinkedIn. And, you know, regardless of what your success rates now do, I need to improve, but saying that if people want to improve further and yeah, they want to, they want to see that, you know, your stuff when it comes to LinkedIn, where can they go and what can they do?

 

Tyron Giuliani: I’ve got a Facebook group and I advertise on Facebook as well and I, I get the abuse for people say friend didn’t work. You wouldn’t be advertising on Facebook, on Facebook because these people aren’t using LinkedIn. I have a group on Facebook, it’s called LinkedIn, um, sales funnels for entrepreneurs, LinkedIn sales funnels for entrepreneurs. So feel free to come into there. And then there’s a master class that people can watch. It is a 45 minute presentation. There’s no sale at the end to keep your credit cards away. Um, but it’s, it would give you some, some shifts that you’ve really got to think about before you get in there and consider LinkedIn a tool for you. And then, um, if people are interested in like, in, like in book of coal via the group as well. And on our calls, what would you like to do is really find out what’s working in your business on LinkedIn, what’s working with your sales funnel, what isn’t working, where you want to go with it, and if it makes sense and we can help you get there, then we absolutely tell you sir.

 

And if we can’t, I just tell you no, we’re just not a match and I send you on the way to a different kind of resource. Um, one thing I’d like to say, and I don’t like to bash my competition per se, even though I said some things about them today, don’t buy a LinkedIn cost unless you are absolutely already confident that your ideal client Avatar and they are active and they’re in abundance. And what I mean by abundance, there’s a few thousand of them. Otherwise you’re going to find when you get to the end of that LinkedIn course that you bought off the shelf, that oh my people aren’t there. And Wow, they don’t respond and they’re not active. So just don’t buy anything until at least go in there and do a little bit of research. And if it’s, if it’s a unfortunately, if you can’t ask the person who’s selling the course, like, hey, you know, I work with um, you know, uh, in the space of, of chemical engineers, how many chemical engineers are they, how active are they in the US?

 

Like getting a sense for it doesn’t make sense for me to invest 2,000, 3,000 bucks in the course that at the end. And my people are there anyway because I see it all the time. I see it all the time. People buy this is, you know, there’s a lot of companies out there selling a course. I don’t have a buy button. There is no buy button anywhere for me. You have to be in an invited because it just ensures that you’re only invited if we are confident that your targets are there and we can put a funnel in place to get them. Otherwise it’s just pointless. It don’t go buying staff unless you know your people and they have been told and they can show you the numbers because you can get the numbers from whoever is selling the course were. Tell me about that, how many, you know, um, so just if you’re listening, don’t buy stuff unless you can really confirm that.

 

Victor Ahipene: Yeah. One hundred percent agree. I’m in ties, LinkedIn group and a ton of value in there. Like, no doubt, you’ve probably seen it. There’s a lot of value just from this short conversation that we’ve had, but if you want the links to those, if you’re driving, if you’re walking in, you haven’t got a chance. I’ll link all of those public speaking blueprint.com and I highly recommend joining his group. Tie been an absolute pleasure having you on and uh, look forward to connecting with you bet on LinkedIn and then your Facebook group and watching continue to flourish and help a lot of people.

 

Tyron Giuliani: Thanks Victor. I love, I love what you’re doing as well. Awesome stuff.