The Keynote Sales Magician and Trainer Josh Norbido

00:00 / 00:37:50

Australian illusionist Josh Norbido specializes in exclusive events wanting to deliver a unique experience to their guests.

Based in Queensland, Australia, josh has worked with clients globally including New Zealand, the pacific islands, India and beyond! No event is too far away as josh & his magic team can tailor destination performances.

Options such as roving entertainment, comedy stage show, or the keynote presentation; the magic of sales, can be attuned to deliver an unforgettable experience for your next conference, gala, or private function.

Get in touch with Josh Norbido

Victor Ahipene: Speaker nation, what’s happening? Welcome to another episode of public speaking secrets. I’m your host Victor, he penny, and make sure you’ve got your watch tied on tightly and your wallet zipped up in your pocket because I’ve got Josh no veto the illusionist a, which may seem a little bit different, but I guess all of our episodes don’t necessarily follow the status quo, but I know you’re going to learn a lot out of this because I’ve seen Josh, uh, perform, educate and entertain myself and I can tell you what he does. He’s very, very good at and I’m sure you’re all going to get a ton of value. So with that being said, welcome to the show Josh.


Josh Norbido: Victor, thanks for having me. And I’m glad a, you know, it’d be hard to jump through the podcast and steal people’s watchers, but one day, one day, that’ll be the best, the best freaked ever.


Victor Ahipene: But tell us, give us, I mean, I don’t like dove into the background too much, but I guess with, with versus not, yeah. You haven’t turned to a motivational speaker or had a, you know, a life changing accident or any, anything like that. But how did you, I guess, first become an illusionist and then how’s that journey kind of shape to what you’re doing day to day now?


Josh Norbido: Good question. So it really began with, when it comes to magic every, I think every child has an interest in magic, right? Whether it’s watching it or getting given a magic set when they’re young. So when I was about 10 classic Christmas present, I was given a magic set and I just, I found it fascinating and that I knew how to do this thing that the people watching didn’t know how to do and it, and they would react to it. So basically what I did then is I, I took this magic set to my school during the school lunch, the school lunch hour. I just went to the library and proceeded to take out one truck after another and performed this impromptu show at school. And it was probably terrible, but I remember everyone staying in and watching it. Um, so that, that was like my first memory of magic and I always remembered one contract from that magic set, which surprisingly was actually really good.

I didn’t understand how good it was back then, but I carried it with me in my, in my arsenal, um, as I grew up, so I forgot everything else that I learned from it. But whenever I was at like a house party or something, I could pull out this one. Yep. Like mind blowing thing. So I carry that with me. Um, when I finished school, I actually ended up getting into sales. So I hadn’t yet thought of anything to do with this magic stuff. Um, so I, so I got into sales and I became a sales manager at, at the, at that time it was for a fitness club. So, um, like anyone who’s in sales, no matter what the industry is, the skills to apply pretty much the same. Like whether you’re prospecting for new people to join the gym or to buy your product, it’s all kind of the same.

So I learned these skills, but, um, I started to dive more into magic as a hobby and it wasn’t long until I started combining the two. So I started what I mean as I started performing magic at work to break the ice before I would have a meeting with someone and, uh, and it, it got their attention and it, and it got people engaged, but I at that time didn’t realize the power I had created. So I just got carried away and I just end up doing lots of magic basically. And I got, I would get in trouble for practicing, you know, playing with my cards and stuff in the office and that’s right. Yeah, yeah. The phone. I’m meant to be on the phone making calls, but it’s levitating, you know, almost sort of magician problems. But, um, so, so stuff was happening then, but I didn’t really know what was going on.

I just sort of, it just started clashing because I had this big hobby, but I had to have this day job. Um, and it wasn’t until I ended up working for a big printing company that sold big industrial printers, um, to, to be corporate offices where it’s a really cut throat sales industry where no one is interested in getting a door knock or come to their business to buy, to sell them a printer because I already have one. Yes. So was the first time that I realized I couldn’t use magic as a tool to engage with businesses. So I created this specific illusion that looked like I was printing my business card from my phone and I would do that at the reception desk and that would actually give me an in to be able to chat with them because, um, it doesn’t mean we have the best printers, but I came across as the most unique at the time.

So I started. And so that’s when I really delve into, hey, I can use this tool, um, is performance tool as a way to engage in business. And then I started looking at it the other way and I started realizing that all of these skills in business I was learning are quite similar to this skills I was using in the world of magic and performing. But they’re looked at totally different cause once theater in one’s business and over time what’s happened is I’ve started to discover the common threads between the two and how theater can actually benefit from looking at how people sell in business. And people in business can learn how people perform in theater or how magicians will perform an effect, um, to use it to enhance their, their world basically. So because I was in sales for so long and because I love magic so much, it made sense just to really dive into it. And, and that’s when, um, this keynote that I’m currently presenting the magic of sales was, uh, was born.


Victor Ahipene: That’s brilliant. And I mean that’s the, that’s the one that I’ve, I’ve seen in it. It’s fundamentals like its great fundamentals, uh, into sales. That, I mean I think probably because I’m engulfed in the space a lot anyway that I’ve heard, but the way that you deliver it and incorporate magic is something that allows it to be memorable, which I think is the huge power that you have. I’m not saying that everything that you teach is valuable, but the way that you teach it is what massively separates you, which is super cool because, you know, we’ve all been in there. We would have been preached to by somebody who’s, you think of mass death by PowerPoint and I’ve done the presentation a million times and you can see that data inside. Um, yeah. And, and it’s just, you know, nobody wants to really be there, but when you can come in and it’s kind of like that.

Um, yeah. You get, you get angry because you’re getting at taught something and you’re having fun. The kids like I’m not gonna, I’m not gonna, I’m not going to enjoy this game because I know I’m learning something. You know, there’s this painting stuff teaching me numbers and letters and things like that. But I mean that’s what we, that’s what we want when we’re getting out in the presenting world. Let me go back a second. So I mean this, this is how it would be handy for someone who’s doing cold calling outreach and things like that, which is, you know, huge part of communication. But the, did they, what do you think gave you the end with the illusion? Did they think that your phone was printing the card and they wanted to know more or they impressed that there was an illusion, um, that got you there?


Josh Norbido:  Yes, so look, I would get lots of different reactions. Well, as many three responses I would get from people when I would, when I’m do that. Um, and the reason I felt that I had to do it is because, um, when I came in as adult, what did, or salesperson, I look exactly the same as everyone else that comes in. And, you know, people put up their, their wall barriers straight away. They go into autopilot. And they’re ready to say, no, thank you. Goodbye. So it’s really just came down to I need to do something they’re not going to be used to seeing or having to interact with that will force them to be in the moment an so luckily my, my, um, power was magic, but you know, you could be a singer or a dancer if you really want it to, you know, freak people out in a different way. But what I would perform it. Yeah. So most people there, their eyes would go wide and they would freak out either because they thought that I really do have the technology to pull a business card out of a phone and print it, or they realize, oh my God, magic just happened.

Um, and then there’s probably about, there’s, there’s probably about 10% that just have no souls and they just so engulf in how they, how much they hate their work that they just like were glazed and didn’t respond. But that was a very small percent, but all either way. Yeah. For the majority, 90% it would get a positive response. You know, some people would Cole their colleagues to come and watch it again. Some people would actually get their boss because they, they want their boss to see it, which is the most amazing thing that could ever happen. But um, it was always positive and I just didn’t, it was just fun.


Victor Ahipene: Yeah. I mean I think there’s, the big thing is getting past that gatekeeper. Like if the gatekeepers given you a raving review, like, hey boss going to say this, this is, this is ridiculous. You’ve got to say this. Exactly. All of it until all of a sudden like it’s the quickest. Yeah. Not necessary rapport that they want to work with you, but then yeah, you can. Yeah. It’s one step closer to landing that job. So let’s, let’s fast forward to what you’re doing today. So I’ll, I want to kind of break down for the audience a couple of things.

First off, how did you go about fine tuning your keynote presentation? Was it something you’ve worked on and then it’s kind of been smooth sailing or have you found what stuck, what didn’t stick? Was it feedback from the audience? Um, you know, and, and was there, was it, I’m throwing a lot of questions that you, hopefully you can just free, uh, free flow off this, but wasn’t like, I’ve got this trick. How can I make a sales fundamental further or I’ve got the sales fundamental that I want to teach. How can I make, uh, an illusion that’s going to tie in with it?


Josh Norbido: Yeah. Look, that’s a, it’s a very wide open. Yeah. So let, just let me know if I’m going on with this too much because I love this question. Um, so look the very beginning, how this keynote came about because it’s hard to just a question just how the way that a magician ended up doing this keynote for, for companies and CEO’s and stuff. Like when I look at it now, like, um, I just had an inquiry today for this conference. And they’re like, you know, there’ll be CEOs and, and uh, and, and managers and stuff here to learn from you about sales. And I’m like, that’s ridiculous that I’m a magician in this position that I’ve been given into to share this knowledge, which is, it’s, I’m, I’m so fortunate. But the way it started was from a business sense. So when I first started pursuing magic as a full time career, um, at the time I was looking at it like a business because luckily I’d come from sales. So, oh my God, how can I prospect to get more people to want me to do shows for them?

Um, you know, how can I get clients still want to work with me again? All those kinds of things. And at one point I had to look at my calendar and be like, you know, I’m, I’m getting quite busy as a performer, but how can I fit in more shows? Because at the moment, um, typically magician will be booked on a weekend, like a Friday night, Saturday night, maybe Sunday if you’re booked for a wedding. But that leaves a very big calendar of days open during the week. So what I really did was I sat down and I said, okay, where are people during the week, Monday to Monday or Thursday or Friday during the day where our people, and it would, the simple answer was there at work. So the next question for me was, well, how can I make it relevant for someone to want to bring me into their workplace to do magic?

Like how can I make that make sense for them? So, um, the originally it, it came to me as I should do like a team building show. So I just performed magic. That’s really easy that they can learn and they can write it off as tax deductible and it makes sense to bring someone in to do that. Um, so originally I, I created this show that was, it was a team building show and it was designed for little offices of like, you know, 10 to 20 people. And back then there was no sales content. It was just a, it was, there was a few little lines that I would throw in there, but it was mainly just easy things I could learn. And the more I started to do those, I started to add in slowly more and more actual business principles that I would tie in with a few little effects.

And it started building, people would talk about it and I would get booked for more and more of them and slowly the audience size would get bigger. Um, so now it’d be 30 people, then the next time be 50, 80, and then one day, um, for this big fitness chain, they wanted me to speak for their quarterly launch and it was like a hundred, 120 people. And I was like, what the hell? I can’t teach, you know, teach these small magic tricks. So it then jumped to becoming a presentation. It was only a 20 minute spot and I had to fill it with magic and he sort of principles that they can apply. So it actually went pretty terribly to be honest. It’s the first one, like everything, like when you see someone speak on stage, you never don’t assume that they just walked on stage and could do that.

It is such a process as you would know yourself. Um, so the first one, like I still have the footage of it and like to the audience it seemed fine because they saw lots of magic. But when I watch it back, what I was doing was I would try to start delivering this content, but then when I would forget, I would just jump straight into the next magic effect then like ended and just leave it. So it was really sort of, um, it was a bit rusty, which is what new things start off like. So yes, I did that, I, but I loved it. I loved it that I was actually able to help people in some way, like give them some value as well as entertaining them. Is it quite different feelings? When I do a keynote, it’s a very, very different feeling too when I do a just a normal entertaining stage show but love them both.


Victor Ahipene: So, um, so from a psychology book was crap when you gave your first one or yeah, it didn’t go, it didn’t go great. From your point of view, what did the audience and the event organizer think of it?


Josh Norbido: So I got a great video recap from this event. If you watch the video and the, the actual guy who booked me, who was the head of, he was like the head of communications for this fitness chain. He gave me a raving review, like he gave me a great testimonial. So I suppose, um, the level of speakers, um, like the general average of speaking in Australia I don’t think is that high. Yeah. So from a performance, a performance point of view, I thought it was very, very rough him up from his point of view, having seen lots of speakers, I suppose to him it was actually quite good or a little above average.


Victor Ahipene: And I think that the other thing there is for a lot of aspiring public speakers, even though you, Oh, I’ve missed this or it wasn’t a slick here, you’re often the only one that knows that, oh, you are the only one that knows that because you’re the only one who’s run through your presentation. So yeah, it’s, there’s still, like you said, knowledge and value from an education standpoint in the entertainment, people are still going to walk away fairly healthy. It’s just when you get to your next level of competence, competency and towards the expertise, it’s like, oh, that was, that was horrible. But I think it’s a, it’s probably a pretty good lesson in there that, you know, you still got a raving review from it. Um, so yeah, kind of be necessarily as bad as what you did, but now that you know, it’s a, you can always reflect and improve.


Josh Norbido: Absolutely. And yeah, absolutely right. People don’t know, the audience doesn’t know what information you’re meant to deliver. So if you forget to say something, you’ll hate yourself for it, but they have no idea. So. Yeah, absolutely right. They, um, they just getting what you’re giving them on the day, not what you think you’ve planned. I think that is, that is a really good point and not to worry about it. And I should also say when I did it on the day, I thought it was great. It’s only now looking back that that sounds like that I put so much time working into it that I can see in fact like how Newbie I was back then. But yeah, I was just super passionate so I’m glad I pushed through it anyway.


Victor Ahipene: And it’s the 80 20 rule, you can get like 80% of your performance down and it’s that last 20% that you have to put like 80% of the effort and to make it slick and repeatable and nowhere. Yeah. Cause you, you, you got the comedy aspect of the education, the, you know, everything in there that you want to make. Yeah. You know, when that funny line isn’t actually that funny, when it doesn’t hit you like, oh, bit of fun something else. And you’d have one that hits and you’re like, okay, I better make sure I add dead and after I do particular particular joke.


Josh Norbido: Oh absolutely. And, and things you think will be funny, I just not funny in real life and, and things that you, that you think are really important, the audience sometimes just don’t care about it. Um, like I used to tell the business card story of me pulling the business card out of the phone that used to be like a full eight minute segment where I would really detail the talk about that. But now it’s like a two minute spot because people just don’t need to hear an eight minute story of how it happened. But I thought it was like, oh, I thought it was like the groundbreaking moment of how I thought about being a speaker, but really like, just do the magic.


Victor Ahipene: Give us what we want. Um, so I use it as it evolved. And from, from there, I mean, I’m assuming.  So just jump into that and then we’ll jump into, I guess, the business aspect of, of what you do.


Josh Norbido: Absolutely. So, yeah. So I did, at this point, I’ve been doing it all myself. I had done the team building shows myself and found what I, what I would do back then it was I’d reach out to clients, I’d done magic events for, like I’d entertain them at events and said, hey, I have this new thing. Can I come and do it at your business for free so I can film it and get testimonials. Like every business who has a new product or service, you test it on your Huston. So yeah. So I build this all up and at this point I really had no idea what I was doing.

It’s just that I was really enjoying it and I now I had got that first big audience. And um, I don’t know if you’ve, if you’ve come across this speak of victor, but his name is Vin Yang. Does that ring a bell to you? So then then really pioneered in Australia at least the idea of a magician really diving into the speaking world and just soaring at it. Um, if anyone has a chance to look him up, Vin Yang. He is great. So he basically is a magician and entrepreneur and now speak up. But the story with Vin and I is that I had been following him since many, many, many years ago when he was simply just a teenager on YouTube teaching magic tricks. So I’d been following him and seeing this whole journey of how he won Adelaide entrepreneur of the year, young entrepreneur of the year for building like his own, how to teaching magic websites and games like 30,000 subscribers.

Anyway, it’s ridiculous. But I’d been following this guy’s journey seen he’s a speaker. I’d always reached out to him and then one day he’s like, dude, let’s have a Skype session. So we have a Skype session. I’m like freaking out cause he’s, he’s like a celebrity to me at this point. And look, I explained, I’m like look straight up. I also love the idea of speaking as a magician, but I want to talk about sales. Whereas he would talk more about personal growth and in motivation. And um, when people approach Finn, he’s always like, oh, that’s a great idea yet here’s a few steps you can do. Um, but the one difference was I’d already gone to this length of physically going out and giving these sessions and getting them filmed. They getting reviews. So either I was able to show him, I said, look, I’m already doing it. Here’s a video. And he got really taken back. He was like, holy crap, you’re already like halfway there already without me. Like basically like I can see that you’re serious.


Victor Ahipene: Yeah. You’ve actually taken action. Whereas I’m sure have had it. We give people advice like, you should read this or do this or make sure you go and do such and such. And it’s like, oh, that’s great advice. It is, but you’ve got to take action on it.


Josh Norbido: Yeah. It’s like if someone says to you, Hey, I, yeah, I think it would be cool to start a podcast. You know, how many times have you heard that? And you’re like, yeah, sure. But if someone’s like, you know, I bought the equipment I’ve already done in 30 episodes, this and that, you’re going to take it a bit more seriously now. Yeah. So I brought that to him. And so then he decided to actually explain the formula of what I should do. And it was basically this to find content. He said, go and get the three top sells books that are out at the moment, um, and read every chapter and try and come up with a magic effects that would act as a metaphor for that chapter and do it for all three books. So you know, you come, this is like know 100 chapters in the end.

And then what you do is you find if three strongest ones and that becomes your concept fuel, you’ll keynote. So that, and he’s like, if you can read those three books and dual this and then fine tune it down to the three within six months, then I’ll tell you the next step. The kind of thing. Um, and so I did it. And that really started to hone, like the, the seriousness of it. Like, wow, I can actually give value, not just these little things that I think a fun because it, I can tie it in with a magic, but now I’m doing it the other way where I’m finding the most valuable information and then finding magic that’ll fit with it rather than magic. Got Love and finding stuff, if that makes sense. So, yeah. So I started doing that and um, so it started to evolve.

It was still not great because now I’m trying to be a speaker and deliver this content and I was, I was starting to forget about the magic as much. Yep. And, and so that got fixed pretty quickly cause I would show my friends and they’re like, dude, it’s great, but it’s super boring. Because like he did, you know, 10 minutes of magic in 50 minutes of talking and you are, you’re a magician, so do what you love, um, showing. So, so yeah, there’s a big evolution of that. Okay. But eventually I found a good balance. And, but even though I say that like to in today’s Day, even though I’m speaking every month, it’s still evolving every single, because I feel, I feel like a keynote should be a living organism that changes as you grow and as you learn more stuff, not just because like if one audience like it just stick to that.

I’m always trying to refine it and make it better every time. So even to now it’s still evolving, but luckily it’s at a point where people get, I hope a lot of value from it, but they also get entertained. So they’re not just listening to some guide, tell them things that they could probably read in a book. I tried to give him a different perspective in a fun way to remember it so that they might actually apply it a little bit differently the next time they think of what they voicemails should sound like. For example, I think your voicemail should kind of be like how I showed people my business card. It should shock them with something they’ve never heard before. And so, yeah. So today, so I’m still in touch with Vin, you know, this is years later now, but I’m still speaking. It’s still evolving, but it’s still the same concept of I love, I love sales and business and a lot of magic and I just want to share the two as much as I can.


Victor Ahipene: That’s awesome. And I mean, having seen it in action, I can see it from seeing it and I guess, yeah, enjoying your talk. And then also looking at it from the speaker side, I knew it was a well-polished machine that you yeah, you don’t accidentally just happened to know a bit about sales and know a bit about magic and then it all just comes together and does a wow. So I think a lot of people, I mean obviously you don’t have to be a magician to go through that kind of process. A few are a keynote presenter. If you’ve written your own book or you’ve got other people’s books and your area, find out what the reoccurring themes are and then see how you can deliver that and tailor that and tie that into your stories or the journey of the, of the customer or the people out there listening. But I want to dive in just quickly talk, talk to us about how you find these, you know, how you, I guess, got your first couple of gigs. It sounded like you reached out to, uh, like how did you get those team building events and then how did you, uh, how, how have you managed to kind of scale it up and have a bit of a process medicine lightning going on it? So how, how have you managed to keep getting leads?


Josh Norbido: Yeah. In Korea? Yeah, so I had the benefit in the beginning of, like you said, when I had these team building, uh, shows that I want to put on, I’d reach out to other clients I’d worked with before. If I didn’t have those clients. If I were someone starting brand new, I would simply start cold calling local businesses. I would do it that way.


Victor Ahipene: Um, is it what you did for you team building stuff? Like to get those team building events or was it through companies you already or…


Josh Norbido: Yeah, so with the team building ones, I, what I did was I keep all of my clients in a MailChimp database so I can easily send out things like newsletters or emails to all of them to let them know what I’m up to, especially if I’m having a new show coming up and that kind of thing. So whenever I would do a magic event, I’d add their details to it so they can stay in the loop. So what I did back then was I sent out an email that went to all of them that said, I this new thing, I’ll do it for free. I just want this and this from return, like to film it and get a testimonial. So that’s what I did in the beginning. But I was just saying it like if, if I was a speaker that hadn’t come from something else to have clients, I would have gone to a networking group or cold call businesses. It’s just that I don’t want to do that if I only have customers because that’s wage jihad work if I don’t have to.

So that’s how I started. However, when you try and get keynotes where you speaking at a conference of 300 plus people, they don’t just want something because it’s free because there’s way too much risk on them to have a bad speaker. So that wasn’t ever going to work. Um, for that, what I had to do was I had to build up a, for me, I had to build up a video that was good enough to show someone that I can do the job. So luckily because I’d been filming all of these Small Testament, the small team building shows along the way, and then I had that bigger one that I now don’t think was very good. But back then it was the, he gave me a good testimonial and the footage was good. We’re able to put together what looks like quite a good speaker reel.

Yep. Um, and because I had the, because I had the, like I could show my website, all these other shows I’d done magic wise, they could see that I’m used to being a showman on stage. Um, but it still made it quite tough. The thing that helps me was then gave me a very good piece of advice when it comes to working with speaker bureaus, cause speaker bureaus at the end of the day, other people that client like conferences go to, to find speakers. And a lot of the general rule is that you go and, um, connect with all the speaking bureaus. So they all have you on their minds. But what Vin said to me was, you’d rather be someone’s golden nugget, then everyone’s spare change. So what’s what Vin did from the very beginning. It was, he worked with one bureau exclusively so that it became a business partnership.

So he would give all of his inquiries to them. Like they would get a cut for me cause they would manage it and then in return they would find him clients as well. Um, because if you’re listed with 30 different speaker bureaus, they all don’t know you and you’re not going to bring all of them work. So they just feel like they’re giving you work basically. Um, and there’s no incentive because they could just give that to any speaker. Um, so I really took that on board. So I met with a speaker bureau and I explained that situation. Look, I’m going to start building up this business. I’d love to do it with you. And if you, if you have a client that is willing to let me speak for free, I’ll have it filmed and everything like that. I promise that will not be disappointed, but at least that way we can get in the door with bigger conferences.

So that’s how I, that’s how I got my foot in the door for, for, for speaking at these bigger engagements. Basically. Um, the speaking bureau did exactly what I’d done with the team booting shows. They reached out to their clients, um, which of course a much bigger, and they found an association that was running a conference for business education. They needed a spot filled right after lunch, which is usually a really dull part of the day. And they, they, they basically sold me by saying, look, we have this speaker, but he’s really entertaining. He basically, he would do a show, um, while they’re learning something. And that became the sort of format that was able to get me booked to a few of them because there were lots of, a lot of speakers didn’t want to be in that spot after lunch because it’s just like a kill zone.

But for, for me coming in, I could actually roll them up, get them excited and it, and, um, a conference could put me anywhere in, in the, in their slots I guess. So that’s how it started. And I guess at the end of the day, the other advice been gave me is to be so good that they can’t ignore you. Hmm. Meaning you can do, you can have the best promo video or websites or whatever you like, but if the content itself is just really good, then people will refer you and I’ll talk about you. So I suppose there that, that’s the other thing I’ve really done is I’m always evolving my show and working on it. So that’s, people will refer me and I can, you know, get more gigs basically. Um, and so there’s not too much to it other than that, apart from content, like I’m always putting out content and blogs of what I’m up to and where I’m speaking at and um, just to stay on top of minds. Um, but I really just try and deliver the best fricking experience I can for each audience. And so far that’s worked out. I always said that if magic didn’t go well, I could just turn to crime. It’s just that they’re pretty similar, pretty similar skillset. It’s just that, you know, for now it’s going well.

Victor Ahipene: So you’re getting, you’re getting paid, you’re not stealing your pay. That’s right. Awesome. Well I think there’s a brilliant place to, to wrap it up cause we’ve, uh, it’s been great being able to see it a, your transition into how you created your keynote presentation, but also how you’ve been able to get your foot in the door because so many people, what I love is that you’re an action taker and I think lot of people like, Oh why, why me? Yeah. I haven’t got, I can’t get into keynote presentations because they only want people who’ve done keynote presentations and yeah, I’ll never get there. And the Tony, the world’s most famous people. But um, yeah, it’s obviously not true. There’s just got to be an element of hustle in there. There’s got to be an element of creativity and element of biting your, your ego. If it’s there and say, look, I’ll do this for free because yeah, if I do it well it should lead to more stuff.

If I don’t, then I either have to perfect it or realize that it might not be. Yeah. My, uh, my avenue at the moment and I think those are super valuable lessons. I think in just an an what you’ve described with how you develop your keynote and how you’ve got it out there that can term, you know, weeks, months and years off people’s trial and tribulations if they, if they actually put it into action. So first off, if you’re listening, put it into action if that’s the avenue want to go. And secondly, thanks Josh. Yeah, it’s been really insightful.


Josh Norbido: Oh my pleasure. If I can leave one, one, one note of wisdom, I guess that was passed onto me was that when you said, you know, people just want to book the most famous speaker or the most, um, uh, what’s the word? Like reputable speaker. It’s not about being the best. Like if you’re just competing to be the best speaker at your field, you’ll, you’ll always lose because you’re competing with someone who’s already in the game. But rather if you compete to be the most unique, then you will stand out amongst the rest. Even if it’s the same content. Your unique way of presenting it is what’s going to get people’s attention. I mean, like I said, CEOs will hire me to speak about sales. And I’m a magician. I’m not a winning entrepreneur of the year. I do contracts that make my living, you know.

Um, and so, and, and that’s, and that’s true with a lot of speakers. Vino speaking about does magic. There’s a guy named Eric Wohl who’s in the top like three speakers in the u s and he’s a speed painter while talking about business. So people love it because they get to see all this arts and stuff created in real time. Um, and then obviously you’ve got people like Scott Stratten who would just yell at you for an hour and people love it. So he’s delivering similar content, but it’s just so aggressive and it’s like, it’s an experience. So if you can just find your unique way of delivering your content, then you’ve got such a greater chance than just trying to sit there with a PowerPoint and read this information that might already be readily available somewhere else.


Victor Ahipene: Oh, uh, uh, oh, let you in on a, a joke. I started a talk with him many years ago, which was horrible way to start it. But uh, I had to, you had he kitsch, uh, unique food, unique half on it, but everybody dies. Don’t use it to start a talk. Um, to do, try and be unique. Josh, a people, want to get in touch with you, find out more follow, follow your journey or even book you to speak at their events. We can they go and what can they do?


Josh Norbido: Yeah, come and find me. I mean on social media. It’s at Josh Norbido. You can find my email. Definitely open to to health thing or giving you advice to any future speakers or performance or, um, just want to connect on, on, um, on the socials. Then hit me up for sure.


Victor Ahipene: Cool. Well, we’ll link all of that at We’ve got all the links to Josh, everything we’ve spoken about and you can pick up my book, public speaking secrets. You pay the shipping. I’ll pay for the book and we’ll get it out to you to make you the speaker that you’ve always dreamed of. Awesome. Josh, it’s been an absolute pleasure and I look forward to catching up with you in person pretty soon.


Josh Norbido: Love it. Thanks Victor, and thanks everyone for listening.